• 1. General Principles

Advertisements on the Adonearth app must meet the legal requirements of the country from which the user is accessing it. Adonearth does not accept advertisements that do not meet the following basic requirements, including but not limited to:

• • Advertisements containing expressions or images contrary to public morals,

• • Advertisements that are detrimental to public health,

• • Advertisements that disrupt public order, cause, condone, encourage or support acts of violence, illegal or reprehensible behavior,

• • Advertisements containing statements or images that exploit, mislead, encourage or deceive patients, children, the elderly and the disabled,

• • Advertisements containing abuse, exploitation, prejudice or discrimination against language, race, color, gender, political opinion, philosophical belief, religion, sect and similar characteristics,

• • Advertisements that violate human dignity and personal rights,

• • Advertisements containing expressions or images related to the private or social life of individuals without prior permission,

• • Ads that exploit users' fears and superstitions, such as ads that aim to draw attention to news and publications about tragic events,

• • Advertisements that contain statements or images related to illness, injury or similar conditions in a manner that is alarming or misleading,

• • Advertisements that do not observe safety rules and contain presentations and descriptions of practices and situations that may pose a safety hazard.

• • Disguised advertisements that are not clearly identified as advertisements

• • Advertisements contrary to the rules of truth and honesty,

• • Advertisements containing false and/or incomplete information that is deceptive and misleading to the user,

• • Advertisements that constitute unfair competition,

• • Advertisements containing violations of intellectual and industrial property rights,

• • Advertisements where the claims in the content of the advertisement cannot be supported by scientific data and/or cannot be verified by other arguments,

• • Ads whose main purpose is malicious actions, such as obtaining personal data and money from the user.

• 2. Prohibited Content for Abusing the Ad Network

The following activities aimed at abusing the advertising network are prohibited.

Malicious software; Software intended to damage or gain unauthorized access to computers, devices or networks. These requirements apply to all ads and software hosted or linked to by your site or app, regardless of whether the software is promoted through the Adonearth advertising network. The following is not allowed:

• • Intentional distribution of malicious software that can damage or gain unauthorized access to computers, devices or networks

• • Computer viruses, ransomware, worms, trojans, rootkits, keyloggers, number dialers, spyware, fake security software and other malicious programs or applications

• • For example, redirects that force users to go to an unknown site with malware before they click on the ad

• • HTML5 advertisement that retrieves user credentials from the publisher page in an unauthorized way

Compromised site; Refers to a site or destination whose code has been altered without the knowledge of the site or destination's owner or user, in a way that benefits a third party and generally harms the users of the site.

Fraudulent ad content; Misspell prohibited words or phrases to avoid ad rejection; alter trademark terms in ad copy, space, sub-domain, or logo to avoid restrictions on trademark use; use UNICODE characters that do not appear in ads that do not add value to ad content for users; alter images or videos to hide content that violates policies.

Circumventing the system; Engaging in or attempting to engage in actions that bypass or hinder Adonearth's advertising systems and processes.

• 3. Regionally Restricted or Prohibited Content

Services that are restricted or prohibited to be advertised may vary depending on the laws of the country in which you are using the application. You should check the regulations of the country where you will advertise.

A. TURKEY

Adult Sexual Content:

Adult sexual content is exemplified by the following:

• • Pornography (including but not limited to websites, magazines, games, etc.)

• • Full and partial nudity

• • Penis enlargement products and services and breast enlargement services

• • Prostitution and sex services

• • Massage

• • Striptease and strip clubs

• • Modeling sexually explicit clothing

• • Sex toys

• • Host and hostess clubs

• • Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• • Catalog-style dating and/or marriage brokerage services

Alcohol Content: Alcohol advertising is completely prohibited. This includes branding, online and offline sales, as well as any promotion of alcohol consumption, including events sponsored by alcohol brands.

Drugs and Drug Paraphernalia: Drugs and drug advertising are completely banned.

Financial Products and Services: For banking products or services, the advertiser must be authorized by the Banking Regulation and Supervision Agency (BRSA).

Gambling Content: It is prohibited to advertise auxiliary products and related linked resources for gambling, including gambling, casinos, online casinos and all products/services that assist in the organization and arrangement of gambling. Some of these are listed below, but gambling content is not limited to them and advertising of any kind is prohibited.

• • Online casinos and gambling, sports betting and bingo

• • Physical, brick-and-mortar casino establishments

• • Online fantasy sports sites

• • Bonus codes, vouchers and coupons redeemable for gambling-related content

• • e-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• • Gambling-related software such as gambling software and poker odds calculator programs

• • Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• • Scratch games

• • Lotteries and sports betting

• • Games or apps played for money

Healthcare: Promotion of medical drugs and services, including hospitals, pharmacies and doctors, is prohibited. Some of these are listed below, including but not limited to health content, and advertising of any kind is prohibited.

• • Pharmacies

  • ○ Online pharmacies

  • ○ Brick and mortar pharmacies

  • ○ Compounding (custom prescription) pharmacies

  • ○ Pet pharmacies

• • Pharmacological and medicinal products

  • ○ Controlled, prescription, and non-prescription pharmaceuticals

  • ○ Pharmaceutical manufacturers

  • ○ Information websites or blogs on prescription medicines

  • ○ Regulated medical devices

  • ○ Prescription drug discount cards

  • ○ Clinical trials

  • ○ Emergency contraceptives such as the morning-after pill and birth control pills

• • Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• • Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • ○ Food supplements

  • ○ Supplements containing anabolic steroids or marketed with reference to steroids or steroid-like substances

  • ○ Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• • Healthcare communications (Disease Awareness)

• • Medical and cosmetic services

  • ○ Abortion clinics

  • ○ Abortion advocacy

  • ○ Botox treatment

  • ○ Prenatal gender selection products and services

  • ○ Telemedicine

Political Content: Political Content advertisements are not allowed.

• • Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.

• • Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

Content Attacking Religion and Morality: In Turkey, advertisements that attack religion and morality or that may cause social outrage are prohibited.

Tobacco and Tobacco Accessories: Promotion of tobacco products, accessories and brands is prohibited. Examples of tobacco products, accessories and brands:

• • Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.

• • All types of tobacco, including chewing tobacco and imitations

  • All cigarettes, including alternatives that imitate the act of smoking

  • Cigars

  • Tobacco pipes, rolling papers and filters

  • Cigar bars and hookah lounges

  • Tobacco manufacturers

  • Events sponsored by tobacco manufacturers

Weapons and Weapon Accessories: The promotion of weapons and weapon accessories is prohibited. Examples of weapons and weapon accessories include the following:

• • Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.

• • Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

  • Weapon parts and accessories, including holsters, grips, magazines and ammunition

  • Rental of guns (other than from shooting ranges)

  • Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

  • Swords, machetes and other edged/bladed weapons

  • Explosives, bombs and bomb-making materials and/or equipment

  • Fireworks, flamethrowers and other pyrotechnic devices

  • Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

Other services and professions for which promotion is prohibited:

• • Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.

• • Services of mediums, astrologers, and fortune tellers (such as clairvoyants, etc.)

  • Legal and audit services and suppliers of these services

  • Tax consultancy, legal consultancy, medical consultancy

  • Services provided by hackers

  • Services and products for circumventing intellectual property protection systems, services and products for intercepting telephone calls and similar systems

B. EUROPEAN UNION

Adult Sexual Content: The promotion of adult sexual content is prohibited. Some of these are listed below, but sexual content is not limited to these and advertising of any kind is prohibited.

• • Pornography (including but not limited to websites, magazines, games, etc.)

• • Full and partial nudity

• • Penis enlargement products and services and breast enlargement services

• • Prostitution and sex services

• • Massage

• • Striptease and strip clubs

• • Modeling sexually explicit clothing

• • Sex toys

• • Host and hostess clubs

• • Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• • Catalog-style dating and/or marriage brokerage services

Alcohol Content: Advertising alcohol is completely prohibited in Norway. This includes branding, online and offline sales, as well as any promotion of the consumption of alcoholic beverages, including events sponsored by alcohol brands. In other countries, it is possible to advertise alcohol, provided that the following limits are respected:

• • Not targeting minors or encouraging, suggesting or enticing underage drinking

• • Not use characters, athletes, celebrities or images/icons that appeal to minors

• • Not using minors or pregnant women as models in advertisements

• • Not implying that drinking in excess is good or that alcohol has therapeutic, relaxing or stimulating properties

• • Not implying that alcohol has health benefits or can improve sexual, social, athletic or professional performance or standing

• • Not misleading or confusing customers that alcoholic beverages are soft drinks or candy

• • Not associate drinking with activities that are potentially dangerous, require considerable attention, skill, etc. (e.g. driving a motor vehicle), or are antisocial or illegal (e.g. illegal drugs)

• • Not depicting people under the influence of alcohol

• • Not emphasizing the alcohol level of a product (it is acceptable to promote a product as low alcohol or non-alcoholic)

Drugs and Drug Paraphernalia: Drugs and drug advertising are completely prohibited. These include, but are not limited to, the content of drugs and advertising of any kind is prohibited. Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

Financial Products and Services: The promotion of financial products and services is allowed with restrictions. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products.

• • Advertisements for financial products and services can target the below European countries:

  Austria, Belgium*, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece*, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Latvia, Lithuania, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia*, Spain, Sweden

  * Belgium, Greece, Slovenia are not suitable for advertising cryptocurrency and DeFi products and services. Therefore, advertising on these topics is not possible in these regions.

It is prohibited to advertise products or services with a high risk of financial loss. Some of these are listed, but the content of financial instruments with a high risk of financial loss is not limited to these and advertising of all types is prohibited. Examples: Binary options, Bail bonds, Penny stocks.

a. Permitted with restrictions: *Advertising of the following financial institutions, products or services is permitted. However, when targeting financial content to certain countries, license from the relevant regulatory authorities is required. Please refer to the Country Specific Policies section below for licensing requirements or any other country-specific restrictions that might be applicable.

• - Financial institutions such as banks, brokerage houses, investment firms, money service businesses, etc.

• - Banking services such as loan products and services, credit cards, etc.

• - Investment advice, investment, asset or fund management, investment opportunities and wealth enhancement offers

• - Mortgages, loans and related services, including debt relief or assistance services

• - Financial instruments such as securities and shares

• - Currency exchange, trading and related services

• - Insurance products and services

• - Credit rating

• - Mobile and electronic payments

• - Complex speculative financial products such as Contract for Difference (CFDs)

• - Entities or service providers that transparently collect and analyze financial information from multiple sources, such as Financial Aggregators*

• - Cash loans, such as payday loans or cash advance loans made directly to the borrower**

• - Peer-to-peer lending***

* Financial Aggregators are only permitted with restrictions in Australia, Japan and South Korea

** Cash loans are only allowed in Mexico with restrictions

*** Peer-to-peer lending is only allowed with restrictions in Indonesia and Mexico

Country Specific Policies: Spain: Only financial entities, including entities providing investment and Financial Instrument services:

• - Advertiser holds a license directly from a Spanish regulator, or

• - Advertiser holds one of the approved EU/EEA countries authorisation/registration covered by the MIFID

Cryptocurrency products and services:

• a. Prohibited content: Advertising of the following cryptocurrency or DeFI related content is prohibited

  • - Cryptocurrency initial coin offerings (ICO), Initial exchange offering (IEO) and Initial decentralized exchange offering (IDExO)

  • - Cryptocurrency mining including hardware and software services associated with mining

• b. Permitted content: Advertising of the following cryptocurrency or DeFI related content is allowed without a license requirement

  • - Smart contracts and educational content related to blockchain technology, cryptocurrency or DeFI.

• c. Permitted with restrictions: Advertising of the following cryptocurrency and DeFI products or services is subject to regulation and is only permitted if the advertiser meets country-specific licensing requirements. Please refer to the Country Specific Policies section for licensing requirements or other country-specific restrictions that may apply:

  • - Cryptocurrency exchanges

  • - Cryptocurrency wallets

  • - Cryptocurrency kiosks / ATMs

  • - Cryptocurrency credit/debit cards

  • - Cryptocurrency Contracts for Difference (crypto CFDs)

  • - Cryptocurrency tax calculators

  • - Decentralized crypto borrowing/lending, DeFi insurance, DApps and Decentralized exchanges

Country Specific Policies:

Denmark: The advertiser must be registered with the Danish Financial Supervisory Authority.

Finland: The advertiser must have a certificate of registration from the Finnish Financial Supervisory Authority ("FIN-FSA").

France: The Advertiser must hold a Digital Asset Service Provider registration or license from the Autorité des Marchés financiers ("AMF").

Germany: The advertiser must be authorized by the Bundesanstalt für Finanzdienstleistungsaufsicht ("BAFIN").

Norway: There must be a document showing that the advertiser has registered with Finanstilsynet.

Poland: The advertiser must be registered in the official register of Poland.

Portugal: There must be a certificate that the advertiser is registered with the Bank of Portugal.

Sweden: There must be proof that the advertiser is registered with the Swedish Financial Supervisory Authority

Switzerland: The Advertiser must hold a license from the Swiss Financial Market Supervisory Authority ("FINMA").

Non-fungible tokens (NFTs) and related products:

a. Permitted content:

• - NFTs and NFT marketplaces

• - Products or services that facilitate the use of NFTs (e.g. printing, management tools, engines)

Blockchain games:

a. Permitted with restrictions: Blockchain games refer to games involving NFT or cryptocurrency tokens, which are spent and earned.

Advertising of blockchain games is only permitted if the advertiser meets country-specific licensing requirements. Please refer to the Country Specific Policies section for license requirements or other country-specific restrictions that may apply:

Country Specific Policies:

Germany:

• - Blockchain games based on luck or skill are allowed

• - The advertiser holds a German Gambling License for blockchain games with payment

Gambling Content

The promotion of gambling content is prohibited, except for campaigns targeting specific countries where gambling content is permitted subject to restrictions.

This policy applies to, but is not limited to, the following:

• • Online casinos and gambling, sports betting and bingo

• • Physical, brick-and-mortar casino establishments

• • Online fantasy sports sites

• • Bonus codes, vouchers and coupons redeemable for gambling-related content

• • e-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• • Gambling-related software such as gambling software and poker odds calculator programs

• • Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• • Scratch games

• • Lotteries

• • Games or apps played for money*

This policy does not generally prohibit the following:

• • Casino hotels with hotel features

• • Gambling accessories such as poker chips or pachinko machines

• • News and information about fantasy sports

Country-specific policies:

a. Physical casinos: Advertising by licensed brick-and-mortar casino operators is prohibited globally, unless it is targeted at the countries listed below:

Germany, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Czechia, Denmark, Finland, France, Croatia, France, Italy, Macedonia, Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Slovenia, Netherlands, Ireland, Spain, Sweden, Switzerland.

b. National and State Licensed Lotteries:

• • Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

• • Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

The following additional terms apply to gambling advertisements targeting specific countries.

Belgium: Fantasy Sports advertisements are allowed.

Bulgaria: Advertisers must obtain a license from the State Gambling Commission in Bulgaria. Advertising of sports, cultural, health, educational or social welfare events sponsored by gambling operators is permitted.

Croatia: Advertising of online casino games and sports betting is permitted provided that the advertiser has received authorization from the Government of the Republic of Croatia and a license from the Ministry of Finance.

Denmark: Fantasy Sports advertisements are allowed.

Finland: Fantasy sports advertising is allowed.

France: Fantasy sports advertising is allowed. Advertisers are responsible for ensuring that their landing pages include a warning against excessive or pathological gambling and that their websites operate on the ".fr" domain.

Germany: Sports betting, horse racing and lottery advertising is permitted in Germany provided that the advertiser holds a valid gambling operator's license or intermediary license and an advertising permit issued by the relevant authorities in this country

National and State Licensed Lotteries

• • Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

• • Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

Ireland: The promotion of online casino games, sports betting, bingo and online lottery is permitted provided that the advertiser obtains a license from the Irish Revenue National Excise Licence Office. Fantasy sports advertising is allowed. Sites that direct traffic to gambling operators, such as affiliate, tipster and betting sites, are permitted in Ireland as long as they have the appropriate license for their activities.

Italy: Gambling advertisements and advertisements for gambling-related content are prohibited.

Netherlands: Physical casino advertising is allowed in the Netherlands for establishments licensed by the state.

Norway: Advertising of sports betting, horse racing and lotteries is permitted in Norway by state- licensed organizations. Fantasy Sports advertisements are allowed. Brick and mortar casinos are permitted, but cannot make reference to poker.

Serbia: Physical casino and sports betting advertising is permitted as long as the advertiser is licensed by the Administration for Games of Chance.

Slovenia: Advertisements targeting Slovenia must be in Slovenian.

Spain: Sites that redirect traffic to gambling companies in Spain, such as affiliate, tipping or betting sites, are not allowed.

Sweden: Gambling advertising is permitted in Sweden by state-licensed organizations. Fantasy sports advertising is allowed.

Switzerland: Advertising of online games by entities licensed by the state is allowed.

Healthcare:

The promotion of health and pharmaceutical products and services is restricted. These restrictions depend on the specific product or service being promoted as well as the country a campaign is targeting. Check the country-specific information below to identify your product or service and the country or countries you want to target. Health-related and pharmacological products or services are prohibited unless listed below.

A. This policy applies to, but is not limited to, the following:

• • Pharmacies

  • - Online pharmacies

  • - Brick and mortar pharmacies

  • - Compounding (custom prescription) pharmacies

  • - Pet pharmacies

• • Pharmacological and medicinal products

  • - Controlled, prescription, and non-prescription pharmaceuticals

  • - Pharmaceutical manufacturers

  • - Information websites or blogs on prescription medicines

  • - Regulated medical devices

  • - Prescription drug discount cards

  • - Clinical trials

  • - Emergency contraceptives such as the morning-after pill and birth control pills

• • Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• • Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • - Supplements containing anabolic steroids or marketed with reference to steroids or steroid-like substances

  • - Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• • Healthcare communications (Disease Awareness)

• • Medical and cosmetic services

  • - Abortion clinics

  • - Abortion advocacy

  • - Botox treatment

  • - Prenatal sex selection products and services

  • - Telemedicine

B. This policy generally excludes the following:

• - Prescription glasses and sunglasses

• - Hospitals, medical and dental clinics

• - STI/STD clinics

• - Non-prescription contraceptives such as condoms or over-the-counter spermicides and vaginal sponges, if available in the targeted country.

• - Lubricants

• - Advertisements may not contain sexual content, links to sexual content or links to other prohibited content.

C. Country Specific Policies:

1. Non-prescription medicine advertisements

Advertising of licensed over-the-counter ("OTC") medicines is only permitted when targeting the following countries. Europe: Germany, Austria, Belgium, Bulgaria, Czechia, Denmark, Finland, France, Croatia, Ireland, Ireland, Germany, Italy, Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Spain, Sweden.

1. The following additional requirements apply to advertisements for health-related and pharmacological products and services targeting specific countries:

• - Croatia: Advertising of homeopathic products is prohibited.

• - Denmark: OTC medicines, herbal remedies, vitamins and mineral products are allowed, but the advertised product must be approved by the Danish Health and Medicines Authority. Advertising of pharmaceutical composition products (prescription medicinal products) is prohibited.

• - Finland: Over-the-counter advertisements for human and animal medicines are permitted. The medicinal product advertised must be authorized by the Finnish Medicines Agency. Advertising of health supplements is permitted, provided that it does not imply that they have the ability to prevent, cure or treat disease.

• - France: Advertising by pharmaceutical manufacturers is allowed, subject to restrictions. These advertisers can only target France.

• - Germany: Advertising by pharmaceutical manufacturers is allowed, subject to restrictions. These advertisers can only target Germany. Advertising of medical devices is allowed.

• - Ireland: Advertising by pharmaceutical manufacturers is allowed, subject to restrictions. These advertisers can only target Ireland.

• - Italy: Advertising by pharmaceutical manufacturers is allowed, subject to restrictions. These advertisers can only target Italy..

• - Netherlands: Advertising of OTC medical devices and diagnostic in-vitro devices targeting the Netherlands is allowed. Branding and sales advertising of OTC medicines targeting the Netherlands is allowed. This includes online sales by pharmacies and drug stores. Advertising by pharmaceutical manufacturers is allowed, subject to restrictions. These advertisers can only target the Netherlands.

• - Norway: Advertisements for non-prescription medicines cannot mention serious diseases such as diabetes, sexually transmitted diseases and tuberculosis.

• - Poland: The advertised over-the-counter medicines must not be included in the List of Medicines Reimbursed by the State..

• - Portugal: Product advertisements containing therapeutic claims are permitted on a limited basis.

• - Slovenia: It is allowed to promote the sale of non-prescription medicines and food supplements if the advertiser has a license issued by the Agency for Medicinal Products and Medical Devices of the Republic of Slovenia.

  Advertisements must be in Slovenian and contain the following statement: Pred uporabo natančno preberite navodilo! O tveganju in neželenih učinkih se posvetujte z z zdravnikom ali s farmacevtom" (Meaning: "Always read the instructions! Consult your doctor or pharmacist about the risk of side effects"). This warning message must occupy at least 10% of the total advertising space.

  Advertisements must not contain claims or recommendations by scientists, experts in the field of human or animal medicines or public figures.

• - Spain: It is prohibited to make health-related claims about food products, such as health, performance and well-being.

  Cosmetics advertisements are permitted, provided they comply with local laws and regulations.

• - Sweden: It is prohibited to promote products that treat the following diseases or conditions: Tuberculosis, Serious sexually transmitted or infectious diseases, Cancer and other tumor-related diseases, Chronic insomnia, Diabetes and other metabolic diseases, Product advertisements containing therapeutic claims are permitted on a limited basis.

  Advertising by pharmaceutical manufacturers is allowed, subject to restrictions. These advertisers can only target Spain.

• - Switzerland: Advertising of over-the-counter medicines and herbal/alternative medicines targetingSwitzerland is permitted.

Political Content: Political Content advertising is not allowed in European countries.

• • Political content advertising is defined as advertising that refers to a candidate, politicalparty, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome..

• • Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

• Prohibited Content for Minors:

• It is prohibited to knowingly market and advertise the following products and services to minors:

• • Alcoholic beverages and related accessories

• • Weapons, ammunition or weapons training/certification

• • Projectile, BB, or pellet guns/devices*

• • Fireworks

• • Aerosol paint or etching cream capable of defacing property

• • Tobacco products and accessories, including electronic cigarettes*

• • Tobacco products and accessories, including electronic cigarettes*

• • Any controlled substance or paraphernalia*

• • Drug paraphernalia

• • Any substance/material containing Salvia divinorum or Salvinorin A*

• • Slimming products and services as well as content focused on weight loss

• • Health and wellness supplements (including, but not limited to, substances and supplements related to health, diet, food, nutrition, weight loss and muscle building)

• • Tanning in an ultraviolet tanning device

• • Gambling products and services, including lotteries

• • Body branding such as tattooing, body piercing or permanent makeup

• • Sexualized products and services or adult content

• Starred items are prohibited from being advertised throughout the app.

• Tobacco and Tobacco Accessories:

  
  

• Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• • All types of tobacco, including chewing tobacco and imitations

• • All cigarettes, including alternatives that mimic the act of smoking

• • Cigars

• • Tobacco pipes, rolling papers and filters

• • Cigar bars and hookah lounges

• • Tobacco producers

• • Events sponsored by tobacco producers

• Country Specific Policies:

• Approved tobacco advertisers are allowed to target the following countries:

• • Europe: Germany, Andorra, Albania, Ascension and Tristan Da Cunha, Belarus, Belgium,Bulgaria, Gibraltar, Czechia, Armenia, Estonia, Faroe Islands, French Southern Territories,Guernsey, Georgia, Heard Island and McDonald Islands, Ireland, Greece, Iceland, Iceland,Jersey, Montenegro, Latvia, Liechtenstein, Hungary, Iceland, Iceland, Iceland, Iceland,Malta, Italy, Monaco, Poland, Romania, Saint Helena, San Marino, Svalbard and JanMayen, Serbia, Sweden, Switzerland, Vatican City

• Advertisements are subject to the following restrictions:

• • Advertisers are obliged to comply with all applicable laws, regulations and advertising rules.

• • Advertisers cannot target customers under the age of 21.

• • Only corporate social responsibility campaigns are allowed.

• Subject to the above restrictions, all permitted advertisements must also meet the following criteria:

• • They must not promote their brand and/or display tobacco-related products.

• • They should not make false/misleading claims.

• • It should not depict tobacco use or consumption.

• Weapons and Weapon Accessories:

• The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• • Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• • Weapon parts and accessories, including holsters, grips, magazines and ammunition

• • Weapon rental (shooting range not included)

• • Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• • Swords, machetes and other edged/bladed weapons

• • Explosives, bombs and bomb-making materials and/or equipment

• • Fireworks, flamethrowers and other pyrotechnic devices

• • Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

C. UNITED KINGDOM

• Adult Sexual Content

• The promotion of adult sexual content is prohibited.

• Adult sexual content is exemplified by the following:

• • Pornography (including but not limited to websites, magazines, games, etc.)

• • Full and partial nudity

• • Penis enlargement products and services and breast enlargement services

• • Modeling sexually explicit clothing

• • Sex toys

• • Host and hostess clubs (Kyabakura)

• • Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• • Dating/pairing services where money, goods or services are exchanged in exchange for a date

• • Catalog-style dating and/or marriage brokerage services

• • Catalog-style dating and/or marriage brokerage services

• Alcohol Content

• It is possible to advertise alcohol provided that the following limits are respected:

• • Not targeting minors or encouraging, suggesting or enticing underage drinking

• • Not use characters, athletes, celebrities or images/icons that appeal to minors

• • Not using minors or pregnant women as models in advertisements

• • Not implying that drinking in excess is good or that alcohol has therapeutic, relaxing or stimulating properties

• • Not implying that alcohol has health benefits or can improve sexual, social, athletic or professional performance or standing

• • Not misleading or confusing customers that alcoholic beverages are soft drinks or candy

• • Not associate drinking with activities that are potentially dangerous, require considerable attention, skill, etc. (e.g. driving a motor vehicle), or are antisocial or illegal (e.g. illegal drugs)

• • Not depicting people under the influence of alcohol

• • Not emphasizing the alcohol level of a product (it is acceptable to promote a product as low alcohol or non-alcoholic)

Drugs and Drug Paraphernalia

Drugs and drug advertising are completely banned.

Drugs and drug advertising are completely prohibited. These include, but are not limited to, the content of drugs and advertising of any kind is prohibited. Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

Financial Products and Services

The promotion of financial products and services is allowed with restrictions. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products. The restrictions are based on the specific product or service being promoted, as well as the targeted region or country. There are different country-specific policies and a certification request must be submitted. Different requests need to be submitted for each different type of product. Example: The approval for NFTs and related products does not cover cryptocurrency products or services; this request must be submitted separately. Advertising for certain financial products and services may be targeted to the UK.

1.Financial institutions, products and services

a. Prohibited content:

It is prohibited to advertise products or services with a high risk of financial loss. Examples: Binary options, Surety bonds

b. Permitted with restrictions:

*Advertising of the following financial institutions, products or services is permitted. However, if financial content is targeted to specific countries, a license is required from the relevant regulatory authorities. Please see the Country Specific Policies section below for license requirements or other country-specific restrictions that may apply.

• - Financial institutions such as banks, brokerage houses, investment firms, money service businesses, etc.

• - Banking services such as credit products and services, credit cards, etc.

• - Investment advice, investment, asset or fund management, investment opportunities and wealth enhancement offers

• - Mortgages, loans and related services, including debt relief or assistance services

• - Financial instruments such as securities and shares

• - Currency exchange, trading and related services

• - Insurance products and services

• - Credit rating

• - Mobile and electronic payments

• - Complex speculative financial products such as Contract for Difference (CFDs)

• - Entities or service providers that transparently collect and analyze financial information from multiple sources, such as Financial Aggregators*

• - Cash loans, such as payday loans or cash advance loans made directly to the borrower**

• - Peer-to-peer lending***

* Financial Aggregators are only permitted with restrictions in Australia, Japan and South Korea

** Cash loans are only allowed in Mexico with restrictions

*** Peer-to-peer lending is only allowed with restrictions in Indonesia and Mexico

• UK Specific Policies:

• • The promotion of speculative and illiquid securities is prohibited.

• • Personal payment insurance reimbursement services targeting the UK may only be advertised by the UK financial regulator, the Financial Conduct Authority ("FCA").

• • Banking, brokerage, insurance, investment and savings, claims management, foreign exchange and foreign currency, fund management, investment management, financial advisory products and services:

  • ○ The Advertiser holds a license from the Financial Conduct Authority ("FCA") or the Gibraltar Financial Services Commission ("GFSC").

2.Cryptocurrency products and services

• a. Prohibited content:

• Advertising of the following cryptocurrency or DeFI-related content is prohibited:

• - Cryptocurrency initial coin offerings (ICO), Initial exchange offering (IEO) and Initial decentralized exchange offering (IDExO)

• - Cryptocurrency mining, including mining-related hardware and software services

• b. Permitted content:

• Advertising of the following cryptocurrency or DeFI related content is allowed without a license requirement:

• - Smart contracts and educational content related to blockchain technology, cryptocurrency or DeFI.

• c. Permitted with restrictions:

• Advertising of the following cryptocurrency and DeFI products or services is subject to regulation and is only permitted if the advertiser meets country-specific licensing requirements. Please refer to the Country Specific Policies section for licensing requirements or other country-specific restrictions that may apply:

• - Cryptocurrency exchanges

• - Cryptocurrency wallets

• - Cryptocurrency Contracts for Difference (crypto CFDs)

• - Cryptocurrency tax calculators

• - Decentralized crypto borrowing/lending, DeFi insurance, DApps and Decentralized exchanges

UK Specific Policies:

• - The advertiser is registered or authorized with the Financial Conduct Authority ("FCA")

• - Cryptocurrency mining, including mining-related hardware and software services

• b. Permitted content:

• • The advertiser is registered or authorized with the Financial Conduct Authority ("FCA")

• • Promotion of crypto derivatives is prohibited

3. Non-fungible tokens (NFTs) and related products

• a. Permitted content:

• - NFTs and NFT marketplaces

• - Products or services that facilitate the use of NFTs (e.g. printing, management tools, engines)

4. Blockchain games

UK Specific Policies:

Blockchain games based on luck or skill are allowed

The advertiser holds a license from the UK Gambling Commission to advertise chance-based blockchain games.

Gambling Content

The promotion of gambling content is prohibited, except for campaigns targeting specific countries where gambling content is permitted subject to restrictions.

• This policy applies to, but is not limited to, the following:

• • Online casinos and gambling, sports betting and bingo

• • Products or services that facilitate the use of NFTs (e.g. printing, management tools, engines)

• • Physical, brick-and-mortar casino establishments

• • Online fantasy sports sites

• • Bonus codes, vouchers and coupons redeemable for gambling-related content

• • e-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• • Gambling-related software such as gambling software and poker odds calculator programs

• • Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• • Scratch games

• • Lotteries

• • Games or apps played for money*

• This policy does not generally prohibit the following:

• • Casino hotels with hotel features

• • News and information about fantasy sports

• a. Physical casinos:

• Advertisements for licensed physical casino businesses can target the United Kingdom.

• b. National and State Licensed Lotteries:

• • Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

• • Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

• The following additional terms apply to gambling advertisements targeting the United Kingdom.

• • Online casino, sports betting, bingo and lottery advertising targeting the United Kingdom is permitted, provided advertisers are licensed by the UK Gambling Commission.

• • Only operators who have obtained a license from a whitelisted UK Jurisdiction (currently Antigua and Barbuda, Alderney, Gibraltar, Guernsey, Isle of Man, Jersey, Malta and Tasmania) can target only the jurisdiction where the license was obtained.

• • Fantasy sports advertising is allowed.

Healthcare

The promotion of health and pharmaceutical products and services is restricted. These restrictions depend on the specific product or service being promoted as well as the country a campaign is targeting. Check the country-specific information below to identify your product or service and the country or countries you want to target. Health-related and pharmacological products or services are prohibited unless listed below.

• A. This policy applies to, but is not limited to, the following:

• • Pharmacies

  • ○ Online pharmacies

  • ○ Brick and mortar pharmacies

  • ○ Compounding (custom prescription) pharmacies

  • ○ Pet pharmacies

• • Pharmacological and medicinal products

  • ○ Controlled, prescription, and non-prescription pharmaceuticals

  • ○ Pharmaceutical manufacturers

  • ○ Information websites or blogs on prescription medicines

  • ○ Regulated medical devices

  • ○ Prescription drug discount cards

  • ○ Clinical trials

  • ○ Emergency contraceptives such as the morning-after pill and birth control pills

• • Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• • Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • ○ Supplements containing anabolic steroids or marketed with reference to steroids or steroid-like substances

  • ○ Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• • Healthcare communications (Disease Awareness)

• • Medical and cosmetic services

  • ○ Abortion clinics

  • ○ Abortion advocacy

  • ○ Botox treatment

  • ○ Prenatal sex selection products and services

  • ○ Telemedicine

• B. This policy generally excludes the following:

• • Prescription glasses and sunglasses

• • Hospitals, polyclinics and dental clinics

• • STI/STD clinics

• • Non-prescription contraceptives such as condoms or over-the-counter spermicides and vaginal sponges, if available in the targeted country.

• • Lubricants

• • Advertisements may not contain sexual content, links to sexual content or links to other prohibited content.

• C. UK Specific Policies:

• 1. Non-prescription medicine advertisements

• Advertising of licensed over-the-counter ("OTC") medicines is allowed to target the UK.

• 2. The following additional requirements apply to advertisements for health-related and pharmacological products and services targeting the United Kingdom and its Jurisdictions:

• • Advertising of unlicensed medical devices and diagnostic in-vitro devices targeting the UK is permitted.

• • Advertising by pharmaceutical manufacturers is allowed, subject to restrictions. These advertisers can only target the UK.

• • Advertisers of unlicensed medicines targeting the UK must comply with PAGB's rules.

• Political Content

• Political Content advertisements are not allowed.

• • Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed public official, election, referendum, ballot measure, legislation, regulation, ordinance or judicial outcome.

• • Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

• Prohibited Content for Minors

• It is prohibited to knowingly market and advertise the following products and services to minors:

• • Alcoholic beverages and related accessories

• • Weapons, ammunition or weapons training/certification

• • Projectile, BB, or pellet guns/devices*

• • Fireworks

• • Aerosol paint or etching cream capable of defacing property

• • Tobacco products and accessories, including electronic cigarettes*

• • Any controlled substance or paraphernalia*

• • Drug paraphernalia

• • Any substance/material containing Salvia divinorum or Salvinorin A*

• • Slimming products and services as well as content focused on weight loss

• • Health and wellness supplements (including, but not limited to, substances and supplements related to health, diet, food, nutrition, weight loss and muscle building)

• • Tanning in an ultraviolet tanning device

• • Gambling products and services, including lotteries

• • Body branding such as tattooing, body piercing or permanent makeup

• • Sexualized products and services or adult content

• Starred items are prohibited from being advertised throughout the app

• Tobacco and Tobacco Accessories

• Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• • All types of tobacco, including chewing tobacco and imitations

• • All cigarettes, including alternatives that mimic the act of smoking

• • Cigars

• • Tobacco pipes, rolling papers and filters

• • Cigar bars and hookah lounges

• • Tobacco producers

• • Events sponsored by tobacco producers

• UK Specific Policies:

• Approved tobacco advertisers are allowed to target the UK.

• Advertisements are subject to the following restrictions:

• • Advertisers are obliged to comply with all applicable laws, regulations and advertising rules.

• • Advertisers cannot target customers under the age of 21.

• • Only corporate social responsibility campaigns are allowed.

• Subject to the above restrictions, all permitted advertisements must also meet the following criteria:

• • They must not promote their brand and/or display tobacco-related products.

• • They should not make false/misleading claims.

• • It should not depict tobacco use or consumption.

• Weapons and Weapon Accessories

• The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• • Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• • Weapon parts and accessories, including holsters, grips, magazines and ammunition

• • Weapon rental (shooting range not included)

• • Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• • Swords, machetes and other edged/bladed weapons

• • Explosives, bombs and bomb-making materials and/or equipment

• • Fireworks, flamethrowers and other pyrotechnic devices

• • Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

D. USA

• Adult Sexual Content

• The promotion of adult sexual content is prohibited.

• Adult sexual content is exemplified by the following:

• • Pornography (including but not limited to websites, magazines, games, etc.)

• • Full and partial nudity

• • Penis enlargement products and services and breast enlargement services

• • Modeling sexually explicit clothing

• • Sex toys

• • Host and hostess clubs (Kyabakura)

• • Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• • Dating/pairing services where money, goods or services are exchanged in exchange for a date

• • Catalog-style dating and/or marriage brokerage services

• *Sexual product promotion is possible in the United States, but only targeted to people over 21.

• Alcohol Content

• It is possible to advertise alcohol provided that the following limits are respected:

• • Not targeting minors or encouraging, suggesting or enticing underage drinking

• • Not use characters, athletes, celebrities or images/icons that appeal to minors

• • Not using minors or pregnant women as models in advertisements

• • Not implying that drinking in excess is good or that alcohol has therapeutic, relaxing or stimulating properties

• • Not implying that alcohol has health benefits or can improve sexual, social, athletic or professional performance or standing

• • Not misleading or confusing customers that alcoholic beverages are soft drinks or confectionery

• • Not associate drinking with activities that are potentially dangerous, require considerable attention, skill, etc. (e.g. driving a motor vehicle), or are antisocial or illegal (e.g. illegal drugs)

• • Not depicting people under the influence of alcohol

• • Not emphasizing the alcohol level of a product (it is acceptable to promote a product as low alcohol or non-alcoholic)

Drugs and Drug Paraphernalia

• Examples of drugs and drug paraphernalia:

• Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

• In the US, advertisers must first obtain pre-approval through certification before they can advertise Drugs and Drug Paraphernalia.

• Approved Hemp (including CBD-cannabinoids) advertisers are allowed to target the United States, subject to the following restrictions:

• • Advertisers must be licensed by the relevant authorities.

• • Advertisers may only target jurisdictions where they are licensed to promote these products or services online.

• • Advertisers may not promote or offer the sale of Cannabis (including CBD-cannabinoids)

  • ○ Exception: Ads for topical (non-ingestible) hemp-derived CBD topical products containing equal to or less than the 0.3% THC government-set threshold.

• • Advertisers are obliged to comply with all applicable laws, rules, regulations and advertising guidelines.

• • Advertisers cannot target customers under the age of 21.

• • In addition to any advertisements containing Hemp (including CBD-cannabinoids) content permitted subject to the above restrictions:

  • ○ Not appeal to minors in the creative, and landing pages must be age gated and sales must be age verified.

  • ○ Not use characters, sports-persons, celebrities, or images/icons appealing to minors.

  • ○ Not use minors or pregnant women as models in advertising.

  • ○ Not make claims of efficacy or health benefits.

  • ○ Not make false/misleading claims.

  • ○ Not show depiction of cannabis product use.

  • ○ Not depict people using, under the influence, or images of consumption

  • ○ Not encourage transport across state lines.

Financial Products and Services

The promotion of financial products and services is allowed with restrictions. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products. The restrictions are based on the specific product or service being promoted, as well as the targeted region or country. Different certificate requests need to be submitted for each different type of product. Example: The approval for NFTs and related products does not cover cryptocurrency products or services; this request must be submitted separately.

• • Advertising for financial products and services may target the United States.

• Which products or services are subject to this policy?

• 1.Financial institutions, products and services

• a. Prohibited content:

  • It is prohibited to advertise products or services with a high risk of financial loss. Examples: Binary options, Surety bonds

• b. Permitted with restrictions:

  • *Advertising of the following financial institutions, products or services is permitted. However, if financial content is targeted to specific countries, a license must be obtained from the relevant regulatory authorities.

• - Financial institutions such as banks, brokerage houses, investment firms, money service businesses, etc.

• - Banking services such as credit products and services, credit cards, etc.

• - Investment advice, investment, asset or fund management, investment opportunities and wealth enhancement offers

• - Mortgages, loans and related services, including debt relief or assistance services

• - Financial instruments such as securities and shares

• - Currency exchange, trading and related services

• - Insurance products and services

• - Credit rating

• - Mobile and electronic payments

• - Complex speculative financial products such as Contract for Difference (CFDs)

• - Entities or service providers that transparently collect and analyze financial information from multiple sources, such as Financial Aggregators*

• - Cash loans, such as payday loans or cash advance loans made directly to the borrower**

• - Peer-to-peer lending***

• * Financial Aggregators are only permitted with restrictions in Australia, Japan and South Korea

• ** Cash loans are only allowed in Mexico with restrictions

• *** Peer-to-peer lending is only allowed with restrictions in Indonesia and Mexico

• 2.Cryptocurrency products and services

• a. Prohibited content:

• Advertising of the following cryptocurrency or DeFI-related content is prohibited:

• - Cryptocurrency initial coin offerings (ICO), Initial exchange offering (IEO) and Initial decentralized exchange offering (IDExO)

• - Cryptocurrency mining, including mining-related hardware and software services

• b. Permitted content:

• Advertising of the following cryptocurrency or DeFI related content is allowed without a license requirement:

• Smart contracts and educational content related to blockchain technology, cryptocurrency or DeFI.

• c. Permitted with restrictions:

• Advertising of the following cryptocurrency and DeFI products or services is subject to regulation and is only permitted if the advertiser meets country-specific licensing requirements.

• - Cryptocurrency exchanges

• - Cryptocurrency wallets

• - Cryptocurrency kiosks / ATMs

• - Cryptocurrency credit/debit cards

• - Cryptocurrency Contracts for Difference (crypto CFDs)

• - Cryptocurrency tax calculators

• - Cryptocurrency

• - Decentralized crypto borrowing/lending, DeFi insurance, DApps and decentralized exchanges

• Policies Specific to the United States:

• • The Advertiser must have proof of registration with the Securities Exchange Commission ("SEC") or the Commodity Futures Trading Commission ("CFTC") or the Financial Crimes Enforcement Network ("FinCEN").

• 3.Non-fungible tokens (NFTs) and related products

• Permitted content:

• - NFTs and NFT marketplaces

• - Products or services that facilitate the use of NFTs (e.g. printing, management tools, engines)

• 4.Blockchain games

• Special Policies for the United States:

• • Blockchain games based on luck are prohibited.

• • Skill-based Blockchain games are allowed.

• Gambling Content

• The promotion of gambling content is prohibited, except for campaigns targeting specific countries where gambling content is permitted subject to restrictions.

• This policy applies to, but is not limited to, the following:

• • Online casinos and gambling, sports betting and bingo

• • Physical, brick-and-mortar casino establishments

• • Online fantasy sports sites

• • Bonus codes, vouchers and coupons redeemable for gambling-related content

• • e-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• • Gambling-related software such as gambling software and poker odds calculator programs

• • Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• • Scratch games

• • Lotteries

• • Games or apps played for money*

• This policy does not generally prohibit the following:

• • Casino hotels with hotel features

• • Gambling accessories such as poker chips or pachinko machines

• • News and information about fantasy sports

• Special Policies for the United States:

• a. Physical casinos:

• Advertising by licensed brick-and-mortar casino operators is not prohibited in the US.

• b. National and State Licensed Lotteries:

• • Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

• • Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

• The following additional terms apply to gambling advertisements targeted to the United States of America:

• • Sports betting advertisements are permitted with restrictions.

• • Gambling affiliate and aggregator ads are permitted with restrictions.

• • Fantasy sports ads are permitted with restrictions.

• • Lottery ads are permitted with restrictions.

• • Online casino ads are permitted with restrictions.

• • Brick and mortar casino ads are permitted with restrictions.

• • Online Horse Racing ads are permitted with restrictions.

• • Brick and mortar poker ads are permitted with restrictions.

• • Online poker ads are permitted with restrictions

• • "Pay and play" (P2P) online/offline non-casino game ads are permitted with restrictions.

• • Digital Lottery Courier Service ads are permitted with restrictions.

• • Restrictions include but are not limited to the following:

  • ○ Advertisers must be domiciled in the US.

  • ○ Advertisements must include appropriate disclaimers.

  • ○ Ads must comply with all of the app's advertising policies.

  • ○ Advertisements may be subject to additional terms at the sole discretion of the application.

  • ○ Additional restrictions apply to affiliates and aggregators (sports betting and gambling), including but not limited to the following:

    • ■ Advertisements must not contain direct links to gambling operator sites

    • ■ No betting in the text of the advertisement and on the landing page

• Healthcare

• Restricted promotion of health and pharmaceutical products and services.

• A. This policy applies to, but is not limited to, the following:

• ● Pharmacies

  • ○ Online pharmacies

  • ○ Brick and mortar pharmacies

  • ○ Compounding (custom prescription) pharmacies

  • ○ Pet pharmacies

• ● Pharmacological and medicinal products

  • ○ Controlled, prescription, and non-prescription pharmaceuticals

  • ○ Pharmaceutical manufacturers

  • ○ Information websites or blogs on prescription medicines

  • ○ Regulated medical devices

  • ○ Prescription drug discount cards

  • ○ Clinical trials

  • ○ Emergency contraceptives such as the morning-after pill and birth control pills

• ● Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• ● Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • ○ Supplements containing anabolic steroids or marketed with reference to steroids orsteroid-like substances

  • ○ Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• ● Healthcare communications (Disease Awareness)

• ● Medical and cosmetic services

  • ○ Abortion clinics

  • ○ Abortion advocacy

  • ○ Botox treatment

  • ○ Prenatal sex selection products and services

  • ○ Telemedicine

• B. This policy generally excludes the following:

• ● Prescription glasses and sunglasses

• ● Hospitals, polyclinics and dental clinics

• ● STI/STD clinics

• ● Non-prescription contraceptives such as condoms or over-the-counter spermicides and vaginal sponges, if available in the targeted country.

• ● Lubricants

• ● Advertisements may not contain sexual content, links to sexual content or links to other prohibited content.

• Political Content

• Political Content advertisements are not allowed.

• A. This policy applies to, but is not limited to, the following:

• ● Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed public official, election, referendum, ballot measure, legislation, regulation, ordinance or judicial outcome.

• ● Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

• Prohibited Content for Minors

• It is prohibited to knowingly market and advertise the following products and services to minors:

• ● Alcoholic beverages and related accessories

• ● Weapons, ammunition or weapons training/certification

• ● Projectile, BB, or pellet guns/devices*

• ● Aerosol paint or etching cream capable of defacing property

• ● Tobacco products and accessories, including electronic cigarettes*

• ● Any controlled substance or paraphernalia*

• ● Drug paraphernalia

• ● Any substance/material containing Salvia divinorum or Salvinorin A*

• ● Slimming products and services as well as content focused on weight loss

• ● Health and wellness supplements (including, but not limited to, substances and supplements related to health, diet, food, nutrition, weight loss and muscle building)

• ● Tanning in an ultraviolet tanning device

• ● Gambling products and services, including lotteries

• ● Body branding such as tattooing, body piercing or permanent makeup

• ● Sexualized products and services or adult content

• Starred items are prohibited from being advertised throughout the app

• Tobacco and Tobacco Accessories

• Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• ● All types of tobacco, including chewing tobacco and imitations

• ● All cigarettes, including alternatives that mimic the act of smoking

• ● Cigars

• ● Tobacco pipes, rolling papers and filters

• ● Cigar bars and hookah lounges

• ● Tobacco producers

• ● Events sponsored by tobacco producers

• Policies Specific to the United States:

• Approved tobacco advertisers are allowed to target the US.

• Advertisements are subject to the following restrictions:

• ● Advertisers are obliged to comply with all applicable laws, regulations and advertising rules.

• ● Advertisers cannot target customers under the age of 21.

• ● Only corporate social responsibility campaigns are allowed.

• Subject to the above restrictions, all permitted advertisements must also meet the following criteria:

• ● They must not promote their brand and/or display tobacco-related products.

• ● They should not make false/misleading claims.

• ● It should not depict tobacco use or consumption.

• Weapons and Weapon Accessories

• The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• ● Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• ● Weapon parts and accessories, including holsters, grips, magazines and ammunition

• ● Weapon rental (shooting range not included)

• ● Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• ● Swords, machetes and other pointed/cutting weapons

• ● Explosives, bombs and bomb-making materials and/or equipment

• ● Fireworks, flamethrowers and other pyrotechnic devices

• ● Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

E. RUSSIA

Adult Sexual Content

The promotion of adult sexual content is prohibited.

Adult sexual content is exemplified by the following:

• ● Pornography (including but not limited to websites, magazines, games, etc.)

• ● Full and partial nudity

• ● Penis enlargement products and services and breast enlargement services

• ● Modeling sexually explicit clothing

• ● Sex toys

• ● Host and hostess clubs (Kyabakura)

• ● Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• ● Dating/pairing services where money, goods or services are exchanged in exchange for a date

• ● Catalog-style dating and/or marriage brokerage services

Alcohol Content

Alcohol advertising is completely prohibited in Russia. This includes branding, online and offline sales, as well as any promotion of alcoholic beverage consumption, including events sponsored by alcohol brands.

Drugs and Drug Paraphernalia

Drugs and drug advertising are completely banned.

Examples for drugs and drug paraphernalia:

Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

Financial Products and Services

The promotion of financial products and services is allowed with restrictions. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products. The restrictions are based on the specific product or service being promoted, as well as the targeted region or country. There are different country-specific policies and a certification request must be submitted. Different requests need to be submitted for each different type of product. Example: The approval for NFTs and related products does not cover cryptocurrency products or services; this request must be submitted separately.

• ● Advertising for financial products and services can target Russia. However, Russia is not suitable for advertising cryptocurrency and DeFi products and services.

1. Financial institutions, products and services

a. Prohibited content:

It is prohibited to advertise products or services where there is a high risk of financial loss. Examples: Binary options, Surety bonds

b. Permitted with restrictions:

*Advertising of the following financial institutions, products or services is permitted. However, if financial content is targeted to specific countries, a license is required from the relevant regulatory authorities. Please see the Country Specific Policies section below for license requirements or other country-specific restrictions that may apply.

• - Financial institutions such as banks, brokerage houses, investment firms, money service businesses, etc.

• - Banking services such as credit products and services, credit cards, etc.

• - Investment advice, investment, asset or fund management, investment opportunities and wealth enhancement offers

• - Mortgages, loans and related services, including debt relief or assistance services

• - Financial instruments such as securities and shares

• - Currency exchange, trading and related services

• - Insurance products and services

• - Credit rating

• - Mobile and electronic payments

• - Complex speculative financial products such as Contract for Difference (CFDs)

• - Entities or service providers that transparently collect and analyze financial information from multiple sources, such as Financial Aggregators*

• - Cash loans, such as payday loans or cash advance loans made directly to the borrower**

• - Peer-to-peer lending***

* Financial Aggregators are only permitted with restrictions in Australia, Japan and South Korea

** Cash loans are only allowed in Mexico with restrictions

*** Peer-to-peer lending is only allowed with restrictions in Indonesia and Mexico

Russia Specific Policies:

• ● Financial institutions

  • ○ The advertiser must have a license from the Central Bank of the Russian Federation("CBR").

2. Cryptocurrency products and services

a. Prohibited content:

Advertising of the following cryptocurrency or DeFI-related content is prohibited:

• - Cryptocurrency initial coin offerings (ICO), Initial exchange offering (IEO) and Initial decentralized exchange offering (IDExO)

• - Cryptocurrency mining, including mining-related hardware and software services

b. Permitted content:

Advertising of the following cryptocurrency or DeFI related content is allowed without a license requirement:

Smart contracts and educational content related to blockchain technology, cryptocurrency or DeFI.

c. Permitted with restrictions:

Advertising of the following cryptocurrency and DeFI products or services is subject to regulation and is only permitted if the advertiser meets country-specific licensing requirements. Please refer to the Country Specific Policies section for licensing requirements or other country-specific restrictions that may apply:

• - Cryptocurrency exchanges

• - Cryptocurrency wallets

• - Cryptocurrency kiosks / ATMs

• - Cryptocurrency credit/debit cards

• - Cryptocurrency Contracts for Difference (crypto CFDs)

• - Cryptocurrency tax calculators

• - Decentralized crypto borrowing/lending, DeFi insurance, DApps and Decentralized exchanges

3. Non-fungible tokens (NFTs) and related products

• a. Permitted content:

• - NFTs and NFT marketplaces

• - Products or services that facilitate the use of NFTs (e.g. printing, management tools,engines)

4. Blockchain games

• a. Permitted with restrictions:

• Blockchain games refer to games involving NFT or cryptocurrency tokens, which are spent and earned.

• Gambling Content

• The promotion of gambling content is prohibited, except for campaigns targeting specific countries where gambling content is permitted subject to restrictions.

• This policy applies to, but is not limited to, the following:

• ● Online casinos and gambling, sports betting and bingo

• ● Physical, brick-and-mortar casino establishments

• ● Online fantasy sports sites

• ● Bonus codes, vouchers and coupons redeemable for gambling-related content

• ● e-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• ● Gambling-related software such as gambling software and poker odds calculator programs

• ● Sites or services offering tips, betting odds, handicapping, sports betting predictions,forecasts or poker odds calculator programs

• ● Scratch games

• ● Lotteries

• ● Games or apps played for money*

• This policy does not generally prohibit the following:

• ● Casino hotels with hotel features

• ● Gambling accessories such as poker chips or pachinko machines

• ● News and information about fantasy sports

• Special Policies for Russia:

• c. Physical casinos:

• Advertising by licensed physical casino businesses is prohibited from targeting Russia.

• d. National and State Licensed Lotteries:

• ● Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

• ● Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

• Healthcare

• The promotion of health and pharmaceutical products and services is restricted. These restrictions depend on the specific product or service being promoted as well as the country a campaign is targeting. Check the country-specific information below to identify your product or service and the country or countries you want to target. Health-related and pharmacological products or services are prohibited unless listed below.

• A. This policy applies to, but is not limited to, the following:

• ● Pharmacies

  • ○ Online pharmacies

  • ○ Brick and mortar pharmacies

  • ○ Compounding (custom prescription) pharmacies

  • ○ Pet pharmacies

• ● Pharmacological and medicinal products

  • ○ Controlled, prescription, and non-prescription pharmaceuticals

  • ○ Pharmaceutical manufacturers

  • ○ Information websites or blogs on prescription medicines

  • ○ Regulated medical devices

  • ○ Prescription drug discount cards

  • ○ Clinical trials

  • ○ Emergency contraceptives such as the morning-after pill and birth control pills

• ● Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• ● Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • ○ Supplements containing anabolic steroids or marketed with reference to steroids or steroid-like substances

  • ○ Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• ● Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• ● Healthcare communications (Disease Awareness)

• ● Medical and cosmetic services

  • ○ Abortion clinics

  • ○ Abortion advocacy

  • ○ Botox treatment

  • ○ Prenatal sex selection products and services

  • ○ Telemedicine

B. This policy generally excludes the following:

• ● Prescription glasses and sunglasses

• ● Hospitals, polyclinics and dental clinics

• ● STI/STD clinics

• ● Non-prescription contraceptives such as condoms or over-the-counter spermicides and vaginal sponges, if available in the targeted country.

• ● Lubricants

• ● Advertisements may not contain sexual content, links to sexual content or links to other prohibited content.

Country Specific Policies:

1. Non-prescription medicine advertisements

Advertising of licensed over-the-counter ("OTC") medicines is allowed to target Russia.

2. The following additional requirements apply to advertising of health-related and pharmacological products and services targeting Russia:

• ● Ads targeting Russia must be in Russian.

• ● The sale of non-prescription medicines is permitted provided that the product is approved by the State Register of Medicines.

• ● Advertisements for non-prescription medicines must contain a mandatory disclaimer in Russian: "Есть противопоказания. Посоветуйтесь с врачом." ((There are contraindications. Consult your doctor.)

• ● Advertisements must not promote consumer products as having effective medical treatment or medicinal properties.

• ● It is forbidden to advertise medical services, i.e. advertisements containing the names of medical services, medical equipment or words indicating medical activities.

• ● Advertising by pharmaceutical manufacturers is allowed (except for prescription drugs).

• ● Advertising by pharmaceutical manufacturers is allowed (except for prescription drugs).

Political Content

Political Content advertising is not allowed in Russia.

• ● Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed public official, election, referendum, ballot measure, legislation, regulation, ordinance or judicial outcome.

• ● Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

Prohibited Content for Minors

It is prohibited to knowingly market and advertise the following products and services to minors:

• ● Alcoholic beverages and related accessories

• ● Weapons, ammunition or weapons training/certification

• ● Projectile, BB, or pellet guns/devices*

• ● Fireworks

• ● Aerosol paint or etching cream capable of defacing property

• ● Tobacco products and accessories, including electronic cigarettes*

• ● Any controlled substance or paraphernalia*

• ● Drug paraphernalia

• ● Any substance/material containing Salvia divinorum or Salvinorin A*

• ● Slimming products and services as well as content focused on weight loss

• ● Health and wellness supplements (including, but not limited to, substances and supplements related to health, diet, food, nutrition, weight loss and muscle building)

• ● Tanning in an ultraviolet tanning device

• ● Gambling products and services, including lotteries

• ● Body branding such as tattooing, body piercing or permanent makeup

• ● Sexualized products and services or adult content

• Starred items are prohibited from being advertised throughout the app

Tobacco and Tobacco Accessories

Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• ● All types of tobacco, including chewing tobacco and imitations

• ● All cigarettes, including alternatives that mimic the act of smoking

• ● Cigars

• ● Tobacco pipes, rolling papers and filters

• ● Cigar bars and hookah lounges

• ● Tobacco producers

• ● Events sponsored by tobacco producers

Weapons and Weapon Accessories

The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• ● Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• ● Weapon parts and accessories, including holsters, grips, magazines and ammunition

• ● Weapon rental (shooting range not included)

• ● Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• ● Swords, machetes and other pointed/cutting weapons

• ● Explosives, bombs and bomb-making materials and/or equipment

• ● Fireworks, flamethrowers and other pyrotechnic devices

• ● Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

• ● Cigars

F. JAPAN

Adult Sexual Content

The promotion of adult sexual content is prohibited.

Adult sexual content is exemplified by the following:

• • Pornography (including but not limited to websites, magazines, games, etc.)

• • Full and partial nudity

• • Penis enlargement products and services and breast enlargement services

• • Modeling sexually explicit clothing

• • Sex toys

• • Host and hostess clubs (Kyabakura)

• • Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• • Catalog-style dating and/or marriage brokerage services

• Alcohol Content

• It is possible to advertise alcohol provided that the following limits are respected:

• • Not targeting minors or encouraging, suggesting or enticing underage drinking

• • Not using characters, athletes, celebrities or images/icons that appeal to minors

• • Not using minors or pregnant women as models in advertisements

• • Not implying that drinking in excess is good or that alcohol has therapeutic, relaxing or stimulating properties

• • Not implying that alcohol has health benefits or can improve sexual, social, athletic or professional performance or standing

• • Not misleading or confusing customers that alcoholic beverages are soft drinks or confectionery

• • Not associate drinking with activities that are potentially dangerous, require considerable attention, skill, etc. (e.g. driving a motor vehicle), or are antisocial or illegal (e.g. illegal drugs)

• • Not depicting people under the influence of alcohol

• • Not emphasizing the alcohol level of a product (it is acceptable to promote a product as low alcohol or non-alcoholic)

Drugs and Drug Paraphernalia

Drugs and drug advertising are completely banned.

Examples of drugs and drug paraphernalia:

Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

Financial Products and Services

The promotion of financial products and services is allowed with restrictions. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products. The restrictions are based on the specific product or service being promoted, as well as the targeted region or country. There are different country-specific policies and a certification request must be submitted. Different requests need to be submitted for each different type of product. Example: The approval for NFTs and related products does not cover cryptocurrency products or services; this request must be submitted separately.

• ● Ads for financial products and services can be targeted to Japan.

Which products or services are subject to this policy?

1. Financial institutions, products and services

• a. Prohibited content:

• It is prohibited to advertise products or services with a high risk of financial loss. Examples: Binary options, Surety bonds

• b. Permitted with restrictions:

• *Advertising of the following financial institutions, products or services is permitted. However, if financial content is targeted to specific countries, a license must be obtained from the relevant regulatory authorities.

• - Financial institutions such as banks, brokerage houses, investment firms, money service businesses, etc.

• - Banking services such as credit products and services, credit cards, etc.

• - Investment advice, investment, asset or fund management, investment opportunities and wealth enhancement offers

• - Mortgages, loans and related services, including debt relief or assistance services

• - Financial instruments such as securities and shares

• - Currency exchange, trading and related services

• - Insurance products and services

• - Credit rating

• - Mobile and electronic payments

• - Complex speculative financial products such as Contract for Difference (CFDs)

• - Entities or service providers that transparently collect and analyze financial information from multiple sources, such as Financial Aggregators*

• - Cash loans, such as payday loans or cash advance loans made directly to the borrower**

• - Peer-to-peer lending***

* Financial Aggregators are only permitted with restrictions in Australia, Japan and South Korea

** Cash loans are only allowed in Mexico with restrictions

*** Peer-to-peer lending is only allowed with restrictions in Indonesia and Mexico

• Japan Specific Policies:

• ● For financial institutions (such as banks), financial instruments such as securities, financial aggregators, firms offering investment advice, money lenders, and foreign exchange and insurance;

  • ○ The advertiser must have authorization from the Financial Services Agency("FSA").

• ● For credit card providers;

  • ○ The Advertiser must hold a license from the Japan Consumer Credit Association("JCA").

• ● For real estate investment firms;

  • ○ The Advertiser must hold a license from the Ministry of Land, Infrastructure,Transport and Tourism ("MLIT").

• 2. Cryptocurrency products and services

• a. Prohibited content:

• Advertising of the following cryptocurrency or DeFI-related content is prohibited:

  • - Cryptocurrency initial coin offerings (ICO), Initial exchange offering (IEO) and Initial decentralized exchange offering (IDExO)

  • - Cryptocurrency mining, including mining-related hardware and software services

• b. Permitted content:

• Advertising of the following cryptocurrency or DeFI related content is allowed without a license requirement:

• Smart contracts and educational content related to blockchain technology, cryptocurrency or DeFI.

• c. Permitted with restrictions:

• Advertising of the following cryptocurrency and DeFI products or services is subject to regulation and is only permitted if the advertiser meets country-specific licensing requirements. Please refer to the Country Specific Policies section for licensing requirements or other country-specific restrictions that may apply:

  • - Cryptocurrency exchanges

  • - Cryptocurrency wallets

  • - Cryptocurrency kiosks / ATMs

  • - Cryptocurrency credit/debit cards

  • - Cryptocurrency Contracts for Difference (crypto CFDs)

  • - Cryptocurrency tax calculators

  • - Decentralized crypto borrowing/lending, DeFi insurance, DApps and Decentralized exchanges

• Japan Specific Policies:

• ● The Advertiser must hold a Crypto asset exchange service provider ("CAESP") license issued by the Japanese Financial Services Agency ("FSA").

• 3. Non-fungible tokens (NFTs) and related products

• a. Permitted content:

• - NFTs and NFT marketplaces

• - Products or services that facilitate the use of NFTs (e.g. printing, management tools, engines)

• 4. Blockchain games

• Japan Specific Policies:

• ● Blockchain games with payment are prohibited.

• ● Free-to-play Blockchain games are allowed.

Gambling Content

The promotion of gambling content is prohibited, except for campaigns targeting specific countries where gambling content is permitted subject to restrictions.

• This policy applies to, but is not limited to, the following:

• ● Online casinos and gambling, sports betting and bingo

• ● Physical, brick-and-mortar casino establishments

• ● Online fantasy sports sites

• ● Bonus codes, vouchers and coupons redeemable for gambling-related content

• ● E-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• ● Gambling-related software such as gambling software and poker odds calculator programs

• ● Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• ● Scratch games

• ● Lotteries

• ● Games or apps played for money*

• This policy does not generally prohibit the following:

• ● Casino hotels with hotel features

• ● Gambling accessories such as poker chips or pachinko machines

• ● News and information about fantasy sports

• Japan-specific policies:

• a. Physical casinos:

• b. National and State Licensed Lotteries:

  • ● Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

  • ● Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

• The following additional terms apply to gambling advertisements targeting Japan.

• ● Pachinko machine manufacturers.

• ● Offline Pachinko halls / parlors and offline Pachinko info. Advertisers should comply with the applicable laws including Amusement Business Act.

• ● State-controlled betting and lotteries (toto).

• ● Games that are completely free to play.

• ● Games that require payment to play and have non-cash prizes of JPY 1,000 or less.

• Healthcare

• The promotion of health and pharmaceutical products and services is restricted. These restrictions depend on the specific product or service being promoted as well as the country a campaign is targeting. Check the country-specific information below to identify your product or service and the country or countries you want to target. Health-related and pharmacological products or services are prohibited unless listed below.

• A. This policy applies to, but is not limited to, the following:

• ● Pharmacies

  • ○ Online pharmacies

  • ○ Brick and mortar pharmacies

  • ○ Compounding (custom prescription) pharmacies

  • ○ Pet pharmacies

• ● Pharmacological and medicinal products

  • ○ Controlled, prescription, and non-prescription pharmaceuticals

  • ○ Pharmaceutical manufacturers

  • ○ Information websites or blogs on prescription medicines

  • ○ Regulated medical devices

  • ○ Prescription drug discount cards

  • ○ Clinical trials

  • ○ Emergency contraceptives such as the morning-after pill and birth control pills

• ● Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• ● Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • ○ Supplements containing anabolic steroids or marketed with reference to steroids or steroid-like substances

  • ○ Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• ● Healthcare communications (Disease Awareness)

• ● Medical and cosmetic services

  • ○ Abortion clinics

  • ○ Botox treatment

  • ○ Prenatal sex selection products and services

  • ○ Telemedicine

• B. This policy generally excludes the following:

• ● Prescription glasses and sunglasses

• ● Hospitals, polyclinics and dental clinics

• ● STI/STD clinics

• ● Non-prescription contraceptives such as condoms or over-the-counter spermicides and vaginal sponges, if available in the targeted country.

• ● Lubricants

• ● Advertisements may not contain sexual content, links to sexual content or links to other prohibited content.

• C. Special Policies for Japan:

• 1. Non-prescription medicine advertisements

• Licensed over-the-counter ("OTC") medicine advertisements are allowed to target Japan.

• 2. The following additional requirements apply to advertisements for health-related and pharmacological products and services targeting Japan:

• ● Online sales of non-prescription medicines authorized by the state are allowed.

• ● Health products and supplements are given subject to restrictions.

• ● Pharmaceutical manufacturers can promote informational websites or public service announcements, subject to restrictions.

• ● Cosmetic procedures are allowed in Japan, subject to restrictions.

• Political Content

• Political Content advertisements are not allowed.

• ● Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed public official, election, referendum, ballot measure, legislation, regulation, ordinance or judicial outcome.

• ● Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

• Prohibited Content for Minors

• It is prohibited to knowingly market and advertise the following products and services to minors:

• ● Alcoholic beverages and related accessories

• ● Weapons, ammunition or weapons training/certification

• ● Projectile, BB, or pellet guns/devices*

• ● Fireworks

• ● Aerosol paint or etching cream capable of defacing property

• ● Tobacco products and accessories, including electronic cigarettes*

• ● Any controlled substance or paraphernalia*

• ● Drug paraphernalia

• ● Any substance/material containing Salvia divinorum or Salvinorin A*/span>

• ● Slimming products and services as well as content focused on weight loss

• ● Health and wellness supplements (including, but not limited to, substances and supplements related to health, diet, food, nutrition, weight loss and muscle building)

• ● Tanning in an ultraviolet tanning device

• ● Gambling products and services, including lotteries

• ● Body branding such as tattooing, body piercing or permanent makeup

• ● Sexualized products and services or adult content

• Starred items are prohibited from being advertised throughout the app

• Tobacco and Tobacco Accessories

• Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• ● All types of tobacco, including chewing tobacco and imitations

• ● Cigars

• ● Tobacco pipes, rolling papers and filters

• ● Cigar bars and hookah lounges

• ● Tobacco producers

• ● Events sponsored by tobacco producers

• Policies for Japan:

• Approved tobacco advertisers are allowed to target Japan.

• Advertisements are subject to the following restrictions:

• ● Advertisers are obliged to comply with all applicable laws, regulations and advertisingrules.

• ● Advertisers cannot target customers under the age of 21.

• ● Only corporate social responsibility campaigns are allowed.

• Subject to the above restrictions, all permitted advertisements must also meet the following criteria:

• ● They must not promote their brand and/or display tobacco-related products.

• ● They should not make false/misleading claims.

• ● t should not depict tobacco use or consumption.

• Weapons and Weapon Accessories

• The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• ● Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• ● Weapon parts and accessories, including holsters, grips, magazines and ammunition

• ● Weapon rental (shooting range not included)

• ● Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• ● Swords, machetes and other pointed/cutting weapons

• ● Explosives, bombs and bomb-making materials and/or equipment

• ● Fireworks, flamethrowers and other pyrotechnic devices

• ● Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

• G. SOUTH AFRICA

• Adult Sexual Content

• The promotion of adult sexual content is prohibited.

• Adult sexual content is exemplified by the following:

• ● Pornography (including but not limited to websites, magazines, games, etc.)

• ● Full and partial nudity

• ● Penis enlargement products and services and breast enlargement services

• ● Modeling sexually explicit clothing

• ● Sex toys

• ● Host and hostess clubs (Kyabakura)

• ● Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• ● Dating/pairing services where money, goods or services are exchanged in exchange for a date

• ● Catalog-style dating and/or marriage brokerage services

• Alcohol Content

• It is possible to advertise alcohol provided that the following limits are respected:

• ● Not targeting minors or encouraging, suggesting or enticing underage drinking

• ● Not using characters, athletes, celebrities or images/icons that appeal to minors

• ● Not using minors or pregnant women as models in advertisements

• ● Not implying that drinking in excess is good or that alcohol has therapeutic, relaxing or stimulating properties

• ● Not implying that alcohol has health benefits or can improve sexual, social, athletic or professional performance or standing

• ● Not misleading or confusing customers that alcoholic beverages are soft drinks orconfectionery

• ● Not associate drinking with activities that are potentially dangerous, require considerable attention, skill, etc. (e.g. driving a motor vehicle), or are antisocial or illegal (e.g. illegal drugs)

• ● Not depicting people under the influence of alcohol

• ● Not emphasizing the alcohol level of a product (it is acceptable to promote a product as low alcohol or non-alcoholic)

Drugs and Drug Paraphernalia

Drugs and drug advertising are completely banned.

Examples for, drugs and drug paraphernalia:

Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

Financial Products and Services

Advertising for financial products and services can be targeted to South Africa. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products. Restrictions are based on the specific product or service being promoted, as well as the region or country being targeted. There are different country-specific policies and a certification request must be submitted. Different requests need to be submitted for each different type of product. Example: The approval for NFTs and related products does not cover cryptocurrency products or services; this request must be submitted separately. Which products or services are subject to this policy?

1. Financial institutions, products and services

a. Prohibited content:

*Advertising of the following financial institutions, products or services is permitted. However, if financial content is targeted to specific countries, a license is required from the relevant regulatory authorities. Please see the Country Specific Policies section below for license requirements or other country-specific restrictions that may apply.

• - Financial institutions such as banks, brokerage houses, investment firms, money service businesses, etc.

• - Banking services such as credit products and services, credit cards, etc.

• - Investment advice, investment, asset or fund management, investment opportunities and wealth enhancement offers

• - Mortgages, loans and related services, including debt relief or assistance services

• - Financial instruments such as securities and shares

• - Currency exchange, trading and related services

• - Insurance products and services

• - Credit rating

• - Mobile and electronic payments

• - Complex speculative financial products such as Contract for Difference (CFDs)

• - Entities or service providers that transparently collect and analyze financial information from multiple sources, such as Financial Aggregators*

• - Cash loans, such as payday loans or cash advance loans made directly to the borrower**

• - Peer-to-peer lending***

* Financial Aggregators are only permitted with restrictions in Australia, Japan and South Korea

** Cash loans are only allowed in Mexico with restrictions

*** Peer-to-peer lending is only allowed with restrictions in Indonesia and Mexico

2. Cryptocurrency products and services

a. Prohibited content:

Advertising of the following cryptocurrency or DeFI-related content is prohibited:

• - Cryptocurrency initial coin offerings (ICO), Initial exchange offering (IEO) and Initial decentralized exchange offering (IDExO)

• - Cryptocurrency mining, including mining-related hardware and software services

b. Permitted content:

Advertising of the following cryptocurrency or DeFI related content is permitted without a license requirement:

Smart contracts and educational content related to blockchain technology, cryptocurrency or DeFI.

c. Permitted with restrictions:

Advertising of the following cryptocurrency and DeFI products or services is subject to regulation and is only permitted if the advertiser meets country-specific licensing requirements. Please refer to the Country Specific Policies section for licensing requirements or other country-specific restrictions that may apply:

• - Cryptocurrency exchanges

• - Cryptocurrency wallets

• - Cryptocurrency kiosks / ATMs

• - Cryptocurrency credit/debit cards

• - Cryptocurrency Contracts for Difference (crypto CFDs)

• - Cryptocurrency tax calculators

• - Decentralized crypto borrowing/lending, DeFi insurance, DApps and Decentralized exchanges

3. Non-fungible tokens (NFTs) and related products

a. Permitted content:

• - NFTs and NFT marketplaces

• - Products or services that facilitate the use of NFTs (e.g. printing, management tools, engines)

4. Blockchain games

a. Permitted with restrictions:

Blockchain games refer to games involving NFT or cryptocurrency tokens, which are spent and earned.

Advertising of blockchain games is only permitted if the advertiser meets country-specific licensing requirements: There are no restrictions specific to South Africa.

Gambling Content

The promotion of gambling content is prohibited, except for campaigns targeting specific countries where gambling content is permitted subject to restrictions.

This policy applies to, but is not limited to, the following:

• ● Online casinos and gambling, sports betting and bingo

• ● Physical, brick-and-mortar casino establishments

• ● Online fantasy sports sites

• ● Bonus codes, vouchers and coupons redeemable for gambling-related content

• ● e-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• ● Gambling-related software such as gambling software and poker odds calculator programs

• ● Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• ● Scratch games

• ● Lotteries

• ● Games or apps played for money*

• This policy does not generally prohibit the following:

• ● Casino hotels with hotel features

• ● Gambling accessories such as poker chips or pachinko machines

• ● News and information about fantasy sports

Special Policies for South Africa:

a. Physical casinos:

Advertisements for licensed brick-and-mortar casino operators can target South Africa.

b. National and State Licensed Lotteries:

• ● Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

• ● Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

• ● Fantasy sports advertising is allowed.

Healthcare

The promotion of health and pharmaceutical products and services is restricted. These restrictions depend on the specific product or service being promoted as well as the country a campaign is targeting. Check the country-specific information below to identify your product or service and

the country or countries you want to target. Health-related and pharmacological products or services are prohibited unless listed below.

A. This policy applies to, but is not limited to, the following:

• ● Pharmacies

  • ○ Online pharmacies

  • ○ Brick and mortar pharmacies

  • ○ Compounding (custom prescription) pharmacies

  • ○ Pet pharmacies

• ● Pharmacological and medicinal products

  • ○ Controlled, prescription, and non-prescription pharmaceuticals

  • ○ Pharmaceutical manufacturers

  • ○ Information websites or blogs on prescription medicines

  • ○ Regulated medical devices

  • ○ Prescription drug discount cards

  • ○ Clinical trials

  • ○ Emergency contraceptives such as the morning-after pill and birth control pills

• ● Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• ● Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • ○ Supplements containing anabolic steroids or marketed with reference to steroids or steroid-like substances

  • ○ Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• ● Healthcare communications (Disease Awareness)

• ● Medical and cosmetic services

  • ○ Abortion clinics

  • ○ Abortion advocacy

  • ○ Botox treatment

  • ○ Prenatal sex selection products and services

  • ○ Telemedicine

B. This policy generally excludes the following:

• ● Prescription glasses and sunglasses

• ● Hospitals, polyclinics and dental clinics

• ● STI/STD clinics

• ● Non-prescription contraceptives such as condoms or over-the-counter spermicides and vaginal sponges, if available in the targeted country.

• ● Lubricants

• ● Advertisements may not contain sexual content, links to sexual content or links to other prohibited content.

C. Special Policies for South Africa:

1. Non-prescription medicine advertisements

Advertising of licensed over-the-counter ("OTC") medicines is allowed to target South Africa.

2. The following additional requirements apply to advertisements for health-related and pharmacological products and services targeting South Africa:

• ● Promotion of OTC drugs (no scheduled substance, schedule 0 or schedule 1 substance) is permitted.

  • ○ Advertisers must be licensed by SAPHRA.

  • ○ Advertisements must comply with the South African Marketing Activities for Health Products Act as well as other relevant local laws such as the Consumer Protection Act 2008.

• ● The promotion of online and offline pharmacies is allowed.

  • ○ Advertisers must be registered with the South African Pharmaceutical Council and SAHPRA.

  • ○ Advertisements must also comply with applicable local laws, including the Good Pharmacy Practice in South Africa and Code of Conduct and the South African Code of Marketing Practice for Health Products.

Political Content

Political Content advertising is not allowed in South America.

• ● Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed public official, election, referendum, ballot measure, legislation, regulation, ordinance or judicial outcome.

• ● Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

Prohibited Content for Minors

It is prohibited to knowingly market and advertise the following products and services to minors:

• ● Alcoholic beverages and related accessories

• ● Weapons, ammunition or weapons training/certification

• ● Projectile, BB, or pellet guns/devices*

• ● Fireworks

• ● Aerosol paint or etching cream capable of defacing property

• ● Tobacco products and accessories, including electronic cigarettes*

• ● Any controlled substance or paraphernalia*

• ● Drug paraphernalia

• ● Any substance/material containing Salvia divinorum or Salvinorin A*

• ● Slimming products and services as well as content focused on weight loss

• ● Health and wellness supplements (including, but not limited to, substances and supplements related to health, diet, food, nutrition, weight loss and muscle building)

• ● Tanning in an ultraviolet tanning device

• ● Gambling products and services, including lotteries

• ● Body branding such as tattooing, body piercing or permanent makeup

• ● Sexualized products and services or adult content

Starred items are prohibited from being advertised throughout the app

Tobacco and Tobacco Accessories

Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• ● All types of tobacco, including chewing tobacco and imitations

• ● All cigarettes, including alternatives that mimic the act of smoking

• ● Cigars

• ● Tobacco pipes, rolling papers and filters

• ● Cigar bars and hookah lounges

• ● Tobacco producers

• ● Events sponsored by tobacco producers

Weapons and Weapon Accessories

The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• ● Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• ● Weapon parts and accessories, including holsters, grips, magazines and ammunition

• ● Weapon rental (shooting range not included)

• ● Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• ● Swords, machetes and other pointed/cutting weapons

• ● Explosives, bombs and bomb-making materials and/or equipment

• ● Fireworks, flamethrowers and other pyrotechnic devices

• ● Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

H. BRAZIL

Adult Sexual Content

The promotion of adult sexual content is prohibited.

Adult sexual content is exemplified by the following:

• ● Pornography (including but not limited to websites, magazines, games, etc.)

• ● Full and partial nudity

• ● Penis enlargement products and services and breast enlargement services

• ● Modeling sexually explicit clothing

• ● Sex toys

• ● Host and hostess clubs (Kyabakura)

• ● Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• ● Dating/pairing services where money, goods or services are exchanged in exchange for a date

• ● Catalog-style dating and/or marriage brokerage services

Alcohol Content

It is possible to advertise alcohol provided that the following limits are respected:

• ● Not targeting minors or encouraging, suggesting or enticing underage drinking

• ● Not using characters, athletes, celebrities or images/icons that appeal to minors

• ● Not using minors or pregnant women as models in advertisements

• ● Not implying that drinking in excess is good or that alcohol has therapeutic, relaxing or stimulating properties

• ● Not implying that alcohol has health benefits or can improve sexual, social, athletic or professional performance or standing

• ● Not misleading or confusing customers that alcoholic beverages are soft drinks or confectionery

• ● Not associate drinking with activities that are potentially dangerous, require considerable attention, skill, etc. (e.g. driving a motor vehicle), or are antisocial or illegal (e.g. illegal drugs)

• ● Not depicting people under the influence of alcohol

• ● Not emphasizing the alcohol level of a product (it is acceptable to promote a product as low alcohol or non-alcoholic)

Drugs and Drug Paraphernalia

Drugs and drug advertising are completely banned.

Examples for drugs and drug paraphernalia:

Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

Financial Products and Services

Advertising for financial products and services can be targeted to Brazil. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products. Restrictions are based on the specific product or service being promoted, as well as the region or country targeted. There are different country-specific policies and a certification request must be submitted. Different requests need to be submitted for each different type of product. Example: The approval for NFTs and related products does not cover cryptocurrency products or services; this request must be submitted separately.

Which products or services are subject to this policy?

1. Financial institutions, products and services

a. Prohibited content:

It is prohibited to advertise products or services with a high risk of financial loss. Examples: Binary options, Surety bonds

b. Permitted with restrictions:

a. Prohibited content:

*Advertising of the following financial institutions, products or services is permitted. However, if financial content is targeted to specific countries, a license is required from the relevant regulatory authorities. Please see the Country Specific Policies section below for license requirements or other country-specific restrictions that may apply.

• - Financial institutions such as banks, brokerage houses, investment firms, money service businesses, etc.

• - Banking services such as credit products and services, credit cards, etc.

• - Investment advice, investment, asset or fund management, investment opportunities and wealth enhancement offers

• - Mortgages, loans and related services, including debt relief or assistance services

• - Financial instruments such as securities and shares

• - Currency exchange, trading and related services

• - Insurance products and services

• - Credit rating

• - Mobile and electronic payments

• - Complex speculative financial products such as Contract for Difference (CFDs)

• - Entities or service providers that transparently collect and analyze financial information from multiple sources, such as Financial Aggregators*

• - Cash loans, such as payday loans or cash advance loans made directly to the borrower**

• - Peer-to-peer lending***

* Financial Aggregators are only permitted with restrictions in Australia, Japan and South Korea

** Cash loans are only allowed in Mexico with restrictions

*** Peer-to-peer lending is only allowed with restrictions in Indonesia and Mexico

2. Cryptocurrency products and services

a. Prohibited content:

Advertising of the following cryptocurrency or DeFI-related content is prohibited:

• - Cryptocurrency initial coin offerings (ICO), Initial exchange offering (IEO) and Initial decentralized exchange offering (IDExO)

• - Cryptocurrency mining, including mining-related hardware and software services

b. Permitted content:

Advertising of the following cryptocurrency or DeFI related content is allowed without a license requirement:

Smart contracts and educational content related to blockchain technology, cryptocurrency or DeFI.

c. Permitted with restrictions:

Advertising of the following cryptocurrency and DeFI products or services is subject to regulation and is only permitted if the advertiser meets country-specific licensing requirements. Please refer to the Country Specific Policies section for licensing requirements or other country-specific restrictions that may apply:

• - Cryptocurrency exchanges

• - Cryptocurrency wallets

• - Cryptocurrency kiosks / ATMs

• - Cryptocurrency credit/debit cards

• - Cryptocurrency Contracts for Difference (crypto CFDs)

• - Cryptocurrency tax calculators

• - Decentralized crypto borrowing/lending, DeFi insurance, DApps and decentralized exchanges

3. Non-fungible tokens (NFTs) and related products

a. Permitted content:

• - NFTs and NFT marketplaces

• - Products or services that facilitate the use of NFTs (e.g. printing, management tools, engines)

4. Blockchain games

a. Permitted with restrictions:

Blockchain games refer to games involving NFT or cryptocurrency tokens, which are spent and earned.

Advertising of blockchain games is only allowed if the advertiser meets country-specific licensing requirements.

Brazil Specific Policies:

• ● Blockchain games based on luck are banned.

• ● Skill-based Blockchain games are allowed.

Gambling Content

The promotion of gambling content is prohibited, except for campaigns targeting specific countries where gambling content is permitted subject to restrictions.

This policy applies to, but is not limited to, the following:

• ● Online casinos and gambling, sports betting and bingo

• ● Physical, brick-and-mortar casino establishments

• ● Online fantasy sports sites

• ● Bonus codes, vouchers and coupons redeemable for gambling-related content

• ● E-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• ● Gambling-related software such as gambling software and poker odds calculator programs

• ● Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• ● Scratch games

• ● Lotteries

• ● Games or apps played for money*

• This policy does not generally prohibit the following:

• ● Casino hotels with hotel features

• ● Gambling accessories such as poker chips or pachinko machines

• ● News and information about fantasy sports

Special policies for Brazil:

a. Physical casinos:

Advertising by licensed physical casino operators is prohibited from targeting Brazil.

b. National and State Licensed Lotteries:

• ● Lottery advertising is permitted in selected markets by public entities or entities specifically authorized to conduct lotteries on behalf of the state, as well as lotteries licensed by the state.

• ● Lottery advertisements may only target territories where laws that approve the advertiser to operate or sell are applicable.

• The following additional terms apply to gambling advertisements targeting Brazil.

• ● The following options are allowed subject to restrictions:

  • ○ State-organized and state-licensed lotteries

  • ○ Scratch card games

  • ○ Horse racing betting

  • ○ Sports betting

  • ○ Poker and poker odds calculator programs, websites or services

  • ○ Affiliates and aggregators

  • ○ Free-to-play games that do not offer valuable rewards

Healthcare

The promotion of health and pharmaceutical products and services is restricted. These restrictions depend on the specific product or service being promoted as well as the country a campaign is targeting. Check the country-specific information below to identify your product or service and the country or countries you want to target. Health-related and pharmacological products or services are prohibited unless listed below.

A. This policy applies to, but is not limited to, the following:

• ● Pharmacies

  • ○ Online pharmacies

  • ○ Brick and mortar pharmacies

  • ○ Compounding (custom prescription) pharmacies

  • ○ Pet pharmacies

• ● Pharmacological and medicinal products

  • ○ Controlled, prescription, and non-prescription pharmaceuticals

  • ○ Pharmaceutical manufacturers

  • ○ Information websites or blogs on prescription medicines

  • ○ Regulated medical devices

  • ○ Prescription drug discount cards

  • ○ Clinical trials

  • ○ Emergency contraceptives such as the morning-after pill and birth control pills

• ● Products that imply or claim to diagnose, treat, alleviate or prevent diseases, medical conditions or addictions and/or have a significant effect on mood or the speed or extent of recovery, weight loss or muscle growth

• ● Health and wellness supplements and substances (also known as health, diet, food, nutrition or weight loss supplements)

  • ○ Supplements containing anabolic steroids or marketed with reference to steroids or steroid-like substances

  • ○ Supplements that are markedly similar to prescription medicines (e.g. in appearance or name), that raise doubts about the safety or efficacy of an approved medicinal product, or that are unsafe or encourage excessive consumption

• ● Healthcare communications (Disease Awareness)

• ● Medical and cosmetic services

  • ○ Abortion clinics

  • ○ Abortion advocacy

  • ○ Botox treatment

  • ○ Prenatal sex selection products and services

  • ○ Telemedicine

• ○ Free-to-play games that do not offer valuable rewards

B. This policy generally excludes the following:

• ● Prescription glasses and sunglasses

• ● Hospitals, polyclinics and dental clinics

• ● STI/STD clinics

• ● Non-prescription contraceptives such as condoms or over-the-counter spermicides and vaginal sponges, if available in the targeted country.

• ● Lubricants

• ● Advertisements may not contain sexual content, links to sexual content or links to other prohibited content.

C. Special Policies for Brazil:

1. Non-prescription medicine advertisements

Advertising of licensed over-the-counter ("OTC") medicines is allowed to target Brazil.

There are no additional requirements for advertisements for health-related and pharmacological products and services targeting Brazil.

Political Content

Political Content advertising is not allowed in Brazil.

• ● Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed public official, election, referendum, ballot measure, legislation, regulation, ordinance or judicial outcome.

• ● Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure.

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

Prohibited Content for Minors

It is prohibited to knowingly market and advertise the following products and services to minors:

• ● Alcoholic beverages and related accessories

• ● Weapons, ammunition or weapons training/certification

• ● Projectile, BB, or pellet guns/devices*

• ● Fireworks

• ● Aerosol paint or etching cream capable of defacing property

• ● Tobacco products and accessories, including electronic cigarettes*

• ● Any controlled substance or paraphernalia*

• ● Drug paraphernalia

• ● Any substance/material containing Salvia divinorum or Salvinorin A*

• ● Slimming products and services as well as content focused on weight loss

• ● Health and wellness supplements (including, but not limited to, substances and supplements related to health, diet, food, nutrition, weight loss and muscle building)

• ● Tanning in an ultraviolet tanning device

• ● Gambling products and services, including lotteries

• ● Body branding such as tattooing, body piercing or permanent makeup

• ● Sexualized products and services or adult content

Starred items are prohibited from being advertised throughout the app.

Tobacco and Tobacco Accessories

Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• ● All types of tobacco, including chewing tobacco and imitations

• ● All cigarettes, including alternatives that mimic the act of smoking

• ● Projectile, BB, or pellet guns/devices*

• ● Cigars

• ● Tobacco pipes, rolling papers and filters

• ● Cigar bars and hookah lounges

• ● Tobacco producers

• ● Events sponsored by tobacco producers

Brazil Specific Policies:

Approved tobacco advertisers are allowed to target Brazil. Advertisers must first obtain pre approval to run Tobacco Corporate Social Responsibility advertisements by obtaining certification.

Advertisements are subject to the following restrictions:

• ● Advertisers are obliged to comply with all applicable laws, regulations and advertising rules.

• ● Advertisers cannot target customers under the age of 21.

• ● Only corporate social responsibility campaigns are allowed.

• Subject to the above restrictions, all permitted advertisements must also meet the following criteria:

• ● They must not promote their brand and/or display tobacco-related products.

• ● They should not make false/misleading claims.

• ● It should not depict tobacco use or consumption.

Weapons and Weapon Accessories

The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• ● AGuns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• ● Weapon parts and accessories, including holsters, grips, magazines and ammunition

• ● Weapon rental (shooting range not included)

• ● Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• ● Swords, machetes and other pointed/cutting weapons

• ● Explosives, bombs and bomb-making materials and/or equipment

• ● Fireworks, flamethrowers and other pyrotechnic devices

• ● Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

İ. CHINA

Adult Sexual Content

The promotion of adult sexual content is prohibited.

Adult sexual content is exemplified by the following:

• ● Pornography (including but not limited to websites, magazines, games, etc.)

• ● Full and partial nudity

• ● Penis enlargement products and services and breast enlargement services

• ● Modeling of sexually explicit clothing

• ● Sex toys

• ● Host and hostess clubs (Kyabakura)

• ● Dating/pairing services that focus on facilitating sexual encounters and/or infidelity

• ● Dating/pairing services where money, goods or services are exchanged in exchange for a date

• ● Catalog-style dating and/or marriage brokerage services

Alcohol Content

Alcohol advertising targeting China is allowed within certain restrictions. Alcohol advertisements must not include the following:

(i) any encouragement or inducement to drink, or drinking in moderation;

(ii) any description of an act of drinking;

(iii) any description of the use of cars, ships or aircraft,

(iv) any indication, explicit or implicit, that alcohol reduces tension and anxiety, increases physical strength or has any other effect.

It is also prohibited to advertise alcohol through internet media intended for minors, including but not limited to websites, web pages, internet application programs and we-media.

Drugs and Drug Paraphernalia

Drugs and drug advertising are completely banned.

Examples for drugs and drug paraphernalia:

Herbal medicines, Accessories associated with drug use, Drug dispensaries, Depictions of heavy drug use.

Financial Products and Services

Advertising for financial products and services is prohibited from targeting China. This includes financial institutions, products and services, cryptocurrency products and services, non-fungible tokens (NFTs) and related products.

Gambling Content

The promotion of gambling content is prohibited in China.

This policy applies to, but is not limited to, the following:

• ● Online casinos and gambling, sports betting and bingo

• ● Physical, brick-and-mortar casino establishments

• ● Online fantasy sports sites

• ● Bonus codes, vouchers and coupons redeemable for gambling-related content

• ● e-books or websites that redirect to online gambling-related content, and affiliates and other sites that generate gambling-related traffic

• ● Gambling-related software such as gambling software and poker odds calculator programs

• ● Sites or services offering tips, betting odds, handicapping, sports betting predictions, forecasts or poker odds calculator programs

• ● Scratch games

• ● Lotteries

• ● Games or apps played for money*

There are no specific restrictions or regulatory requirements for gaming service advertisements, provided that the content of such advertisements complies with the general provisions of the Advertising Law.

Online game advertisements that are inappropriate for the physical and mental health of minors may not be published in internet media intended for minors, including but not limited to websites, web pages, Internet application programs and we-media.

Healthcare

In China, a pre-approval system is applied to advertisements for pharmaceuticals, medical devices and medical services, and such advertisements must be approved by the competent authorities before publication, otherwise they cannot be published. At the same time, the Advertising Law and regulatory documents issued by the competent authorities impose numerous restrictions on pharmaceutical, medical device and medical service advertisements, including but not limited to the following:

• ● any claim or assurance of effectiveness or safety;

• ● any statement regarding the treatment rate or efficacy rate

• ● comparison with other medicines or medical devices in terms of efficacy and safety, or comparison with other medical institutions;

• ● any recommendation or certification by an endorser;

• ● the use of the name or image of patients, health technical personnel, medical educational and scientific research institutions and personnel, as well as other social groups or organizations for certification;

• ● any claim or indirect indication of the ability to cure all diseases, to adapt to all symptoms or to apply to all groups of people, or of the necessity for normal life and the treatment of diseases, or any other content contrary to scientific rules;

• ● any information that may cause the public to have unnecessary concerns and fears about their health and illness, or misunderstandings that failure to use the product in question will lead to a particular illness or worsening of any illness;

• ● Inductive statements such as "popular product, shopping rush, on trial", "need for a family, free treatment, free product", sweeping comments such as "evaluate, rank, recommend, determine, select, and reward", or guarantee content such as "reimbursement for disability, insured by an insurance company" in a way that encourages consumers to arbitrarily or excessively use the drug, dietary supplement or food for private medical purposes; cannot be included.

Furthermore, for the protection of minors, advertising of medicines, medical devices and medical services (including beauty treatment) through internet media aimed at minors, including but not limited to websites, web pages, internet application programs and we-media, is not permitted.

Political Content

Political Content advertising is not allowed in China.

• ● Political content advertising is defined as advertising that refers to a candidate, political party, elected or appointed public official, election, referendum, ballot measure, legislation, regulation, ordinance or judicial outcome.

• ● Political campaign ads are defined as:

  • ○ Advertisements in favor of or against a candidate or political party.

  • ○ Ads directly soliciting votes in an election, referendum or ballot measure

  • ○ Ads asking for financial support for an election, referendum or ballot measure.

  • ○ Advertisements for Registered Political Action Committees and Super Political Action Committees.

Tobacco and Tobacco Accessories

Promotion of tobacco products, accessories and brands is banned globally. Examples of tobacco product accessories and brands:

• ● All types of tobacco, including chewing tobacco and imitations

• ● All cigarettes, including alternatives that mimic the act of smoking

• ● Cigars

• ● Tobacco pipes, rolling papers and filters

• ● Cigar bars and hookah lounges

• ● Tobacco producers

• ● Events sponsored by tobacco producers

Weapons and Weapon Accessories

The promotion of weapons and weapon accessories is globally prohibited. Examples of weapons and weapon accessories include:

• ● Guns including airsoft guns, air guns, paintball guns, antique guns, replica guns and imitation guns

• ● Weapon parts and accessories, including holsters, grips, magazines and ammunition

• ● Weapon rental (shooting range not included)

• ● Stun guns, taser guns, mace, pepper spray, or other similar self defense weapons

• ● Swords, machetes and other pointed/cutting weapons

• ● Explosives, bombs and bomb-making materials and/or equipment

• ● Fireworks, flamethrowers and other pyrotechnic devices

• ● Knives including butterfly knives, fighting knives, switchblades, hidden knives and ninja stars

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